Bizella was recently featured in MyJoyOnline, in a piece on how the platform is trying to formalize an informal, referral-based home services market in Ghana. The article looks at the trust problem Bizella was built to solve: in a market where "my guy" is still the default way to find a plumber or an electrician, there is usually no record, no verification, and no accountability if the work goes wrong.

What the piece covers

The feature walks through how Bizella connects Accra homeowners with vetted professionals across plumbing, electrical work, AC repair, cleaning, painting, carpentry, and beauty services, and how the platform's payment model protects customers: payment is held until the job is confirmed done, with a defined dispute window if something goes wrong.

The standard behind it

Every professional on Bizella clears a multi-step verification process covering ID, references, work history, trade certification where available, and professionalism standards, before their first job. That standard is the actual product. Providers are evidence it works, not the pitch itself.

Looking for a verified plumber or electrician in Accra? Browse verified professionals directly in the app.

Read the full feature

The full piece is worth reading: "Beyond word of mouth: Bizella's bid to build trust in Ghana's services market" on MyJoyOnline.

Download Bizella on Google Play or the App Store.